Marketers (that’s what I do for a living) are people who can simplify complex processes as well as complicate simple ones; it is all part of one’s daily work. Seth Godin (who is a marketing genius, notably in marketing himself) said something interesting about markets and marketing, “I think” he said “that while markets are… Continue reading Marketing thrives on uncanny abilities
Tag: Seth Godin
On networking and connectedness
In 1976 Richard Dawkins coined the term ‘meme‘ as an afterthought in his book “The Selfish Gene“, a meme – he stipulated, is a unit of cultural knowledge that has the capacity (and propensity) to replicate itself. Other popular writers picked up the idea and ran with it.