Marketing thrives on uncanny abilities

Marketers (that’s what I do for a living) are people who can simplify complex processes as well as complicate simple ones; it is all part of one’s daily work. Seth Godin (who is a marketing genius, notably in marketing himself) said something interesting about markets and marketing, “I think” he said “that while markets are… Continue reading Marketing thrives on uncanny abilities

On networking and connectedness

In 1976 Richard Dawkins coined the term ‘meme‘ as an afterthought in his book “The Selfish Gene“, a meme – he stipulated, is a unit of cultural knowledge that has the capacity (and propensity) to replicate itself. Other popular writers picked up the idea and ran with it.