The Long Tail is Wagging Freeconomics

In 2006, Chris Anderson, editor-in-chief of Wired Magazine, came up with an article with a fascinating theory (later published in a book called The Long Tail: Why the Future of Business Is Selling Less of More) that made some serious waves. Anderson argues that “economy is increasingly shifting away from a focus on a relatively… Continue reading The Long Tail is Wagging Freeconomics

From Vision Journalism to Citizen Paparazzi

Being in the MCM (Media/Communication/Marketing) business gives one an opportunity to observe the way ideas develop – from germination in some theory geek’s mind, to a conference, or series of conferences, or publications, or all of the above, then to academia, and then, sometimes, through to business.