olé! Blissful Ignorance and lots of other bull

I read about the so-called “Blissful Ignorance Effect.” Dhananjay Nayakankuppam, marketing professor at the University of Iowa heads a group of researchers who found that people who have only a little information about a product are happier with that product than people who have more information, the less they know, the happy they are (hence… Continue reading olé! Blissful Ignorance and lots of other bull