Marketers can use their brand expertise to break through the clutter

Digital marketer Eric Anderson argues that “[c]onsumer empowerment through social media is inevitable and permanent, irrespective of the specific channel or technology.” This is mainly due to the sense of freedom that people feel when they rely on – and turn to – peers for information.  As a result, he says – “[t]he criteria for successful social… Continue reading Marketers can use their brand expertise to break through the clutter

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