A quote attributed to Albert Einstein argues that ‘insanity means doing the same thing over and over again and expecting different results’. Scriptwriter Bruce Feirstein, who wrote some of the James Bond movie scripts, asserted further that the distance between insanity and genius is measured only by success. Armed with such heavyweights-uttered quotes, we can reflect on things billionaire media mogul Rupert Murdoch, Chairman and CEO of News Corp. said about the future of online news. Continue reading “The Insane and the Genius”
In 2006, Chris Anderson, editor-in-chief of Wired Magazine, came up with an article with a fascinating theory (later published in a book called The Long Tail: Why the Future of Business Is Selling Less of More) that made some serious waves. Anderson argues that “economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers.” Translation: if, for example, you own a music store, a shoe emporium, book market or spice stall, you will only be able to carry limited stock – you will therefore tend to carry only best-sellers, that is, items that have a better than average chance of selling. Continue reading “The Long Tail is Wagging Freeconomics”
Spanish is definitely on the rise worldwide, as I found out this morning, listening to my children’s intake of pulp from Disney and meeting a TV character called Manny who peppers his sentences with Spanish words and helps his – mostly Hispanic – community. On the face of it, Disney seems to be towing the PC line – but this is Disney, remember, bastion of WASP US. Disney pays social respect only to the Greenback family, as one can ascertain from the fact that it dropped out of the respectfully adapted C.S Lewis Narnia series for cheaper thrills, such as the mega hit High School Musical.